Table of Contents (pre-published chapters)
1 Peopling Organisations, Marketing Interaction, and Technology
2 Interactionism and Marketing
3 Marketing Interaction on Street-Markets
4 Digitising Distribution in a Supermarket Chain
5 Designing “Dramatic Experiences” in Museums
6 Editing Museum Experiences: Online Gallery Talks
7 Self-Service Technology and the Exhibition Experience
8 Pricing in Marketing Interaction on Street-Markets
9 Promoting “Virtual Reality” in Public Discourse
10 Discussion: Peopling Marketing, Organization, and Technology
Bibliography
