My research examines how people organise their activities in interaction with each other and with technology. Most of it draws on video recordings of everyday work and consumption. The analysis orients to ethnomethodology and conversation analysis.
Museums | Markets and marketing | Optometry | Technology and social media | Methods | Ethnomethodology and interactionism
Museums and exhibitions
How visitors look at, talk about and handle exhibits together, and what this means for exhibition design and interpretation.
Selected work
- 2026: Social interaction and dark tourism in prison museums, with Ironside, Wyatt, Wight and Roitershtein
- 2026: Video-based ethnomethodological conversation analysis, in Methods of Exhibition Analysis (open access)
- 2023: Reframing art online through collective meaning-making, with Nguyen and Preece
Markets and marketing
Marketing as interaction: how traders and customers accomplish selling, pricing and buying, from street-market stalls to supermarkets.
Selected work
- 2024: Peopling Marketing, Organization, and Technology, book, Routledge
- 2014: Timing is money: managing the floor in sales interaction at street-market stalls, Journal of Marketing Management
- Project: Urban agora: London’s street markets and the search for authenticity, PhD project with the Royal Borough of Kensington and Chelsea
Optometry and eye care
How optometrists examine patients and how they work with other eye-care and healthcare professionals.
Selected work
- Dobrzycki, Holly, Dirk vom Lehn, Peter Allen, and Michael Bowen. 2026. ‘When Care Meets Commerce: Patient Resistance in Optometric Consultations’. Social Science & Medicine, June 23, 119526. https://doi.org/10.1016/j.socscimed.2026.119526.
- Project: Blurred jurisdictions: professional boundaries in UK eye care, PhD with the College of Optometrists
Technology and social media
How technologies, from smartphones to online galleries, feature in people’s everyday interaction.
Selected work
- 2023: People, Technology and Social Organization, edited book, Routledge
- 2023: Reframing art online through collective meaning-making, Journal of Marketing Management
Methods and methodology
Collecting and analysing video recordings of social interaction, and teaching these methods to other researchers.
Selected work
- 2026: Video-based ethnomethodological conversation analysis. Capturing the sequential organization of social interaction in exhibitions. DOI: 10.14361/9783839418598-013, book chapter
- Teaching: WIT Advanced Summer Institute: video in qualitative research
Ethno-methodology and interactionism
The theoretical foundations of studying organisation and practice.
Selected work
- 2014: Harold Garfinkel. The Creation and Development of Ethnomethodology, Routledge
- 2026: Sensing Life: The Social Organisation of the Senses in Interaction, edited book, Routledge
