Interaction #sssi #sociology

interaction, Symbolic Interaction, symbolic interactionism, Uncategorized

Across the social sciences as well as some of the technical sciences like CSCW or HCI there is great interest in “interaction”. Studies explore interaction between systems, interaction between human beings, often called “users”, and systems, interaction between two or more people and much more. In 2011, together with Will Gibson (UCL/IoE) I co-edited a Special Issue of Symbolic Interaction (Vol.34(3)) concerned with different ways in interaction features in symbolic interactionism. The introduction to the Special Issue can be found HERE. Below is the Table of Content of the issue:-

Symbolic Interaction Vol.34(3)

                   Interaction and Symbolic Interactionism (pages 315–318)

Dirk vom Lehn and Will Gibson

    1. “Scissors, Please”: The Practical Accomplishment of Surgical Work in the Operating Theater (pages 398–414)Jeff Bezemer, Ged Murtagh, Alexandra Cope, Gunther Kress and Roger Kneebone

       

      Book Review

From Visitor Research and Eye-Tracking Studies to Research of Interaction in Museums #sociology

aesthetics, exhibitions, interaction, mobility, museums, Uncategorized, visitors

Last week, I have attended a fascinating workshop organised by Mathias Blanc at the Louvre-Lens and Meshs in Lille. The workshop forms part of a project Mathias runs in cooperation with the Louvre-Lens and their current exhibition “The Le Main Mystery“. As part of the project “Ikonikat” Mathias and the team developed an app run on tablet computers that encourage visitors to the exhibition at the Louvre-Lens to mark-up areas of painting they have seen. The traces that people leave on the iPad are an interesting novel form of data to understand what people consider to be relevant when looking at paintings.

lenain

The workshop included participants from Austria, France, Germany and Great Britain who in teams worked on data gathered with Ikonikat and with video-cameras in the exhibition. In their subsequent presentations the participants drew on their respective expertise in art history, eye-tracking, image analysis, and video-analysis. The presentations led to fascinating discussions about the relationship between looking at and seeing art and the scientific, social-scientific, and sociological analysis of exploring museums and looking at works of art. I used my slot for a short discussion of relationships and differences between visitor research, investigations using eye-tracking and studies of social interaction in art museums.

Visitor Research has long been defined by studies using quantitative measures to assess the effectiveness of exhibits in attracting and holding people’s attention; the best-known measures are attracting and holding power – for a discussion of the relevance of ‘time’ as a measurement for visitor research see the Special Issue in Curator: The Museum Journal Vol.40(4) [1997]. In 1976, Harris Shettel, now a classic in visitor research, published a study in which he explored the attracting and holding power of exhibit elements. For the purpose of the study Shettel placed a camera behind exhibits to capture visitors’ eye movement. In a way, Shettel’s innovative research can be seen as a precursor to recent studies using more complex eye-tracking equipment.

Eye-Tracking is used by visitor researchers as well as by art historians to identify the elements of paintings (or other exhibits) that people’s eyes fixate for a measured time and where they ‘jump’ (‘saccade’) from there. The result are images transposed onto paintings that show the movement of a spectator’s eyes across a canvas. The analysis of these images allows researchers like Raphael Rosenberg who participated in the workshop to compare spectators’ visual behaviour with art historical theories about the form and content of paintings. Over recent years, eye tracking studies have moved out of the research laboratory into museums and are increasingly interested in how other actions, such as speaking, influence looking at works of art.

As the response by Gregor Wedekind revealed art historians are not in agreement about the use and usefulness of eye-track within the discipline. Not only is the technical effort of eye-tracking studies large but also the outcome at times seems to reflect knowledge about works of art and their form and content that art historians have held for a long period of time.

Sociological Interpretation of Pictures – Save for the scientific analysis of looking at art  conducted by art historians and cognitive psychologists, in sociology there are strands of research that has emerged in light of Alfred Schütz’s phenomenological analyses. For example, Jürgen Raab presented the phenomenological analysis of pictures and Roswitha Breckner presented objective hermeneutics as two methods designed to reveal contemporary people’s interpretation of images.

Social Interaction in Museums has been investigated for more than two decades. Whilst earlier research in Visitor Studies considered the presence and actions of people in museums as ‘social factors’ since the mid-1990s research originating either in socio-cultural theory (Crowley, Knutsen, Leinhardt and others) explores how what is being looked at and how experiences and learning arises at exhibits are the result of social interaction, talk and discussion. These studies often have a particular interest in people’s ‘learning’ from exhibits and therefore, for example, compare the content of people’s talk with the content of exhibitions.

 

Change of Perspective: Visitors’ Point of View

The approaches exploring people’s experience of exhibits and exhibitions can be described as ‘scientific’ or “formal-analytic” (Garfinkel & Sacks 1974). Researchers taking the perspective of the scientific observer categorise and measures the behaviour. They often consider behaviour as a response to the physical, visual and social environment.

For long, interactionist research has  challenged the scientific view of ‘behaviour’ and developed theories and methods to investigate ‘actions’ and their social organisation from the perspective of the ‘actor’; how do people produce their actions at particular moments in a situation? In developing ethnomethodology Harold Garfinkel proposed to eliminate the distinction between the scientific and the actor’s perspective. Thus, he radicalised interactionist and related approaches who argued for a theoretical change in perspectives and asked for a practical change of perspectives. As researchers we are not using typologies to describe people’s actions but we are interested in the practical organisation of people’s action. In other words: we are interested in how an action orients to a prior action, and how the action provides the context for a next action (Heritage 1984).

Audio-/video-recordings  provide access to this recursive interrelationship of actions as they are produced in front of exhibits. Rather than using a formal-analytic scheme to categorise action video-based studies of interaction (Heath, Hindmarsh & Luff 2010) examine in detail the moment-by-moment emergence of action. They examine the (social) organisation of people’s talk, gestures, bodily and visual action and their orientation to the material and visual environment. In museums, this means that they are concerned with revealing how people who, for example, stand at a painting look at the piece in concert with each other, use talk and gesture to jointly examine a particular exhibit element together and provide each other with ways of making sense of the object. Rather than considering action to be stimulated by exhibit elements, as visitor research has often argued, video-based research that draws on Garfinkel’s ethnomethodology inspects how people orient to each other and how they systematically embed aspects of the environment in their action and interaction.

 

Implication of Video-based Research in Museums

Visitor research is a largely applied field of research. From its origins it was concerned with assessing the effectiveness and to inform the design and development of exhibits. and exhibitions. However, by considering the material and visual material to be external to people’s action and interaction and conceiving it as a stimulus of action visitor research ignores the social organisation of action.

By focusing on the ways in which people organise their action and how they contingently intertwine their action with material and visual aspects of the environment, video-based studies that draws on ethnomethodology can inform, for example, the design of information resources deployed in museums and galleries. This requires systematic studies of how people orient to labels and paintings in art museums, how they use information provided in labels in their examination of works of art and in their talk and interaction with others. They can show that labels as well as novel interactive systems and devices are not only information sources for individual users but that the technology as well as the information displayed on them often become a resource that people embed within their interaction with others and that they use to influence and shape each other’s experience of art.

References

Bachta, R. J., Filippini-Fantoni, S., & Leason, T. (2012). Evaluating the Practical Applications of Eye Tracking in Museums | museumsandtheweb.com. In Museums and the Web. San Diego, CA.

Bitgood, S. (1993). Social influences on the visitor museum experience. Visitor Behavior.

Bitgood, S., & Shettel, H. H. (1996). An overview of visitor studies. The Journal of Museum Education, 21(3), 6–10. http://doi.org/10.1080/10598650.1996.11510329

Breckner, R. (2010). Sozialtheorie des Bildes : Zur interpretativen Analyse von Bildern und Fotografien. Bielefeld: Transcript.

Heath, C., Hindmarsh, J., & Luff, P. (2010). Video in Qualitative Research. SAGE Publications Ltd.

Heath, C., & vom Lehn, D. (2004). Configuring Reception: (Dis-)Regarding the “Spectator” in Museums and Galleries. Theory, Culture & Society, 21(6), 43–65. http://doi.org/10.1177/0263276404047415

Heath, C., & vom Lehn, D. (2008). Configuring “Interactivity”: Enhancing Engagement in Science Centres and Museums. Social Studies of Science, 38(1), 63–91. http://doi.org/10.1177/0306312707084152

Heritage, J. (1984). Garfinkel and Ethnomethodology. Cambridge: Polity Press.

Klein, C., Betz, J., Hirschbuehl, M., Fuchs, C., Schmiedtová, B., Engelbrecht, M., … Rosenberg, R. (2014). Describing Art – An Interdisciplinary Approach to the Effects of Speaking on Gaze Movements during the Beholding of Paintings. PLoS ONE, 9(12), e102439. http://doi.org/10.1371/journal.pone.0102439

Knoblauch, H., Schnettler, B., Raab, J., & Soeffner, H.-G. (Eds.). (2006). Video-Analysis: Qualitative Audiovisual Data Analysis in Sociology Methodologies of Video Analysis. New York: Peter-Lang.

Massaro, D., Savazzi, F., Di Dio, C., Freedberg, D., Gallese, V., Gilli, G., & Marchetti, A. (2012). When Art Moves the Eyes: A Behavioral and Eye-Tracking Study. PLoS ONE, 7(5), e37285. http://doi.org/10.1371/journal.pone.0037285

Raab, J. (2008). Visuelle Wissenssoziologie. Theoretische Konzeption und materiale Analysen (Erfahrung – Wissen – Imagination): Theoretische Konzeption und materiale Analysen (1. Aufl.). UVK Verlagsgesellschaft mbH.

Shettel, Harris H. 1976. An Evaluation of Visitor Response to ‘Man and His Environment’. Report no. AIR-43200-7/76-FR. Washington, D.C.” American Instituts of Research.

vom Lehn, D. (2010). Examining “Response”: Video-based Studies in Museums and Galleries. International Journal of Culture, Tourism and Hospitality Research, 4(1), 33–43.

vom Lehn, D. (2012). Configuring standpoints: Aligning perspectives in art exhibitions. Bulletin Suisse de Linguistique Appliquée, 96, 69–90.

vom Lehn, D. (2014). Harold Garfinkel: The Creation and Development of Ethnomethodology. Walnut Creek, CA: Left Coast Press.

vom Lehn, D. (2017). Harold Garfinkel und die Kultursoziologie. In S. Moebius, F. Nungesser, & K. Scherke (Eds.), Handbuch Kultursoziologie: Band 1: Begriffe — Kontexte — Perspektiven — Autor{_}innen (pp. 1–10). Wiesbaden: Springer Fachmedien Wiesbaden. http://doi.org/10.1007/978-3-658-08000-6_66-1

vom Lehn, D., & Heath, C. (2016). Action at the exhibit face: video and the analysis of social interaction in museums and galleries. Journal of Marketing Management, 32(15–16), 1441–1457.

 

Ada Lovelace at the Science Museum in London #museum #technology

exhibitions, museums

I noticed that I have not written here for a very long time. Maybe this short post will spring the blog back to life.

On a visit to the Science Museum in London yesterday and walked into a fabulous small room devoted to Ada Lovelace. It provides information about Lovelace and shows letters she wrote to Charles Babbage, the creator of the Analytical Engine and Difference Engine. Parts of these early computers are displayed in neat show-cases. Otherwise, the exhibition is low-tech which is great.

  Mobile Guides to Historic Places in Action and Interaction

apps, interactivity, mobility, museums, Technology

first published in “Museum & Heritage Magazine” (Winter Issue, 2013)

Dirk vom Lehn (King’s College London)

Hannah Lewi & Wally Smith (University of Melbourne)

Museums and Heritage Sites increasingly offer mobile guides and Apps to encourage people to use their smartphones and tablet computers for the exploration of exhibitions, outdoor spaces and buildings. These Mobile Apps provide information in multimedia formats, text, pictures and video-clips. They sometimes also allow people to play games and send emails. In this short article we discuss two examples to highlight some of the opportunities and challenges offered by Mobile Apps.

The information delivered by these apps can draw people’s attention to particular exhibit features, make visible aspects of objects and artifacts that are invisible, hidden or have disappeared over time. Pictures and text shown by mobile guides, such as the ‘Formative Histories Walking App‘, designed by academics at the University of Melbourne, allow people to compare the architectural reality in front of them with information on the device. This juxtaposition of material reality and virtual reality aims to stimulate interest in the architecture and urban history of Melbourne, and provides the basis for people’s sustained engagement with buildings that they might walk past without noticing or appreciating.

The ‘Formative Histories Walking App’ has been designed as part of a project at the University of Melbourne, carried out by the authors, to explore novel ways to engage students with architectural history. In this case, the Mobile App was used as a teaching and learning tool that presented rich visual and oral information on an iPod Touch. Like a human guide, the App takes students on a two-hour walk along Collins Street, a prominent central city axis in Melbourne; the walk involves twenty stops at significant buildings from the nineteenth and early twentieth century. Using a map and menu on the iPod Touch users explore the street and find and examine architectural features in light of the information displayed by the Mobile App. This information is comprised of short text and audio summaries at each stop and a limited number of images that elaborate on aspects such as key buildings set in their historical context, comparative architectural examples from international architects or details of buildings that are not readily visible for the students. In this sense, the information delivered by the app replicates a slideshow similar to those architecture students experience in the classroom; pictures of objects nearby are juxtaposed with objects from different periods or by other architects and designers.

A second exploration of the potentials of the mobile digital guide for heritage, museum and architecture sites has been the design of a prototype iPod guide that provides visitors with information about the Shrine of Remembrance, a significant site and war memorial in Melbourne built in 1934. With this prototype the team aimed to allow people to see the Shrine in relationship to a wealth of currently unseen archival material. The mobile guide encourages visitors to juxtapose images, films and audio-recordings with the reality in front of them. By drawing less on conventional text, and more on visual information presented in innovative formats such as timelines, collages and close-up details the designers were interested in testing how user’s might share the screen with others and discuss the content and their experience of the site. encourage people to share the screen with others and discuss the content. Mobile guides and Apps like the examples briefly described here have great potential to create innovative media in the interpretation of museums and heritage sites that engage people in new ways with exhibits and exhibitions, architecture, gardens etc. They principally replicate two models of guiding visitors through a site that the researchers have found in many new Apps in the cultural and tourism genre :

  • the human guide model: these guide direct people’s exploration of a site with an identifiable guiding voice or presence on a predefined route. A number of stops are planned into the route where visitors are given information about an exhibit, building, plant, etc.
  • the interactive exhibition model: these guides offer a wealth of content in various forms that visitors can use to interpret and features of a site. The route does not have to be preplanned and can be changed, shortened or extended at any point in time.

These models of guiding visitors – which are sometimes mixed together – are often used with a variety of formats of content: chronologies and timelines, spatially-organised information; slideshows offering both highly curated narratives and freedom of choice; archival film; and oral histories.

Our own research in Melbourne and elsewhere suggests that apps designed with the human guide model in mind can be successful in situations with a well-defined visitor route. Elsewhere an interactive exhibition model that offers people the opportunity to self-select what objects and artifacts to examine can be more engaging. In either model, reception is influenced by the way information is structured and presented in the guide, and how this mirrors the physical reality. Text is not very popular with visitors while images, film and oral histories are. Chronologically listed information, for example, does not hold people’s attention when confronted with a rich spatial panorama. A powerful approach is to juxtapose archival images and films with views of the present-day reality; a technique used successfully by the ‘Streetmuseum’ app created by the Museum of London.

For a long time, research in the social sciences has argued that people’s experience and learning in museums and heritage sites can be enhanced when they talk, discuss and interact with each other. Therefore an unresolved problem for designers is to develop mobile guides that facilitate and encourage social interaction and discussion between visitors. Our experiments with different kinds of app show that people tend to treat the use of the device as a private activity and experience talk with others as disruptive. Future experiments, maybe using larger displays, will show how devices such as tablet computers might be more conducive to social interaction and conversation.

Authors

Dirk vom Lehn teaches Marketing, Interaction & Technology and is member of the Work, Interaction & Technology Research Centre (King’s College London). His research focuses on the interweaving of technology with social interaction in museums and galleries, optometric consultation and street-markets. Email: dirk.vom_lehn@kcl.ac.uk (http://www.vom-lehn.net)

Hannah Lewi teaches architecture history, theory and design. Her research areas include modern Australian architecture, new media for history and heritage applications, and theoretical inquiry into heritage and conservation. She is the current Chair of Docomomo Australia, and recent publications include Hannah Lewi and David Nichols (eds) Community: Building Modern Australia (Sydney: UNSW Press), 2010. Email: hlewi@unimelb.edu.au (http://www.findanexpert.unimelb.edu.au/display/person25951#tab-publications)

Wally Smith teaches and researches in the fields of human-computer interaction and knowledge management. Recent publications explore the role of commercial demonstrations of information technology, and the connections between stage magic and the history of informational artefacts. Email: wsmith@unimelb.edu.au (http://www.findanexpert.unimelb.edu.au/display/person18782#tab-publications)

Museum Visiting: Slowing Down and the Experience of Art

exhibitions, experience, interaction, museums

There is a renewed interest in museum visiting and the practices of doing so. Only this weekend (October 9th, 2014), Stephanie Rosenbloom published an article in the New York Times that explores “The Art of Slowing Down in a Museum“. Rosenbloom refers to Daniel Fujiwara’s (now Director at SImetrica) study of the impact of museum visiting on people’s enjoyment of life as well as on James O. Pawelski’s work in the area of positive psychology. All these studies are of great interest and very helpful in highlighting the impact of the arts on people’s lives. It would be great if such research that is primarily interested in measuring impact and focuses on individuals as experiencing subjects, would include also the influence of the presence of other visitors in museums, both companions and others. It would seem that in order to follow the arguments and suggestions on how to organise a museum visit would require prior negotiation with those we are with in a museum. Statistics of museum visiting clearly show that people not only primarily come with others to museums but also that one main reason for the visit is socialising and interacting with others, whereby works of art (and other exhibits) providing hubs for concerted activities.

Considering that Pawelski, Fujiwara and others show that spending more time with a work of art increases feelings of happiness and satisfaction and that people enjoy interacting with others in museums, exploring how we can facilitate sustained social activities around works of art and other exhibits in museums seems to be an obvious avenue to pursue.

 

Relevant Literature

Heath, vom Lehn. (2004) Configuring Reception. Theory, Culture and Society Vol21(6): 43-65

Heath, Luff, vom Lehn, Hindmarsh, Cleverly. (2002) Crafting Participation. Visual Communication. Vol1(1): 1-33

Hindmarsh, Heath, vom Lehn, Cleverly. (2002) Creating Assemblies in Public Environment. CSCW Journal Vol.14(1): 1-41

Leinhardt, Crowley, Knutson 2002. Learning Conversations in Museums. Routledge

vom Lehn, Heath 2005. Accounting for Technology in Museums. International Journal of Arts Management Vol7(3): 11-21

vom Lehn, Heath, Hindmarsh 2001. Exhibiting Interaction: conduct and collaboration in museums. Symbolic Interaction. Vol.24(2): 189-216

Museum Experience: individual or social?

exhibitions, interaction, interactivity, mobility, museums

I have just come back from a workshop at a museum where we discussed the use of labels and mobile systems, PDAs, Audioguides, or mobile phones to support or even enhance people’s experience of exhibits and exhibitions. As in other museums, the managers and curators still largely think of abele and electronic systems as information sources for individual visitors. Hence, information is written or recorded for an individual visitor to retrieve. This is somewhat surprising for a number of reasons, including the observation of the same managers and curators that devices and systems like movie phones, touch-screen systems, PDAs and Audioguides encourage people to spend more time with the systems than with with exhibits. When managers and curators report their observations in exhibitions they talk about visitors reading labels and looking at the screens of digital systems for considerable time whilst spending considerably less, sometimes no, time with the works of art hung along the gallery wall.

Research conducted over the past 20 or 30 years confirms the observations by these managers and curators about the distracting impact of information sources in museums. Together with recent research in the learning and cognitive science also suggests that if one wishes to enhance people’s experience of and learning in exhibition that there is not a need for more or more complex information sources and system but for information delivered in a way that encourages social interaction and discussion between people. Quasi-experimental studies and naturalistic, video-based studies of visitors’ interaction in museums suggests that it is not only the design of systems, i.e. the small screens and interfaces that undermine social interaction but also the content and the structure of the content delivered by labels and electronic systems. What would be required are naturalistic experiments with label content and the content of audio-guides that through questions, references to exhibit features and maybe game-like activities that involve more than one visitor in concerted and collaborative forms of looking, examination and experience.

If anybody has seen examples like this, please let me know.

Relevant Literature

Heath, vom Lehn. (2004) Configuring Reception. Theory, Culture and Society Vol21(6): 43-65

Heath, Luff, vom Lehn, Hindmarsh, Cleverly. (2002) Crafting Participation. Visual Communication. Vol1(1): 1-33

Hindmarsh, Heath, vom Lehn, Cleverly. (2002) Creating Assemblies in Public Environment. CSCW Journal Vol.14(1): 1-41

Leinhardt, Crowley, Knutson 2002. Learning Conversations in Museums. Routledge

vom Lehn, Heath 2005. Accounting for Technology in Museums. International Journal of Arts Management Vol7(3): 11-21

What Might Museums Look Like in the Future? NMC Virtual Symposium

museums, Technology

Art Museum Teaching

Submitted by Alex Freeman, Director of Special Projects, New Media Consortium

The New Media Consortium’s upcoming Future of Museums Symposium will bring together a collaborative global conversation around issues of technology, museums, and the future. This free, online Virtual Symposium will be held on Wednesday, July 23rd, 2014, and will feature keynote speakers and crowdsourced presentations by your peers.

unnamedAs its name suggests, the Symposium looks toward the future: what might the museum world look like in five years? Ten? Further out? Technologies and practices that are just beginning to show promise in an educational or social context may well be commonplace in that time frame. In this day-long event, we are bringing the research and work behind the NMC Horizon Report 2013 Museum Edition to the greater museum community. The Horizon Report’s advisory board participates in thoughtful discussions about an array of museum technology topics, trends, and challenges in the museum wiki that…

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Small Printer Speaks to Large Issues: Online Reviews and Research Epistemology

interaction, Marketing, online reviews, social media marketing, Technology

The Next Bison: Social Computing and Culture

Are online reviews fair? Consider these reviews of a small printer, the Canon Pixma MG6320 on the Consumer Reports website. At the time I am writing, there are three reviews, and all three writers gave it one star out of a possible five—the worst possible rating. The review titles are:

  • “Piece of junk”
  • “Unreliable and unbelievably expensive”
  • “The worst printer ever.”

 On the other hand, on Amazon.com the same printer currently has 464 reviews, and it gets an average of four out of five stars. Sample review titles include:

  • “Amazing printer”
  • “Made a great gift”
  • “A very good buy”

There are also negative reviews of course (“I wish I could give it minus stars”), but the consensus is four-star positive.

What is going on here? You could speculate that it’s just a matter of randomness and numbers—the three reviews are too small of a sample to matter, and…

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Museums and Technology

exhibitions, experience, interaction, interactivity, museums, Technology

This week Roger Highfield, Director of External Affairs at the Science Museum in London, made a strong case for the use of technology to enhance visitors’ experience of museums. In his article published in London’s Evening Standard Highfield writes

“When used wisely, computers and interactives have a role in showing our visitors that science is more than just a collection of cold, hard facts, arcane theorems and grey metal boxes. With a little digital magic, all these facets can now all sparkle. This is important for all museums, for London and for the nation’s high-tech industry. We never seem to have enough scientists, mathematicians and engineers. The same goes for designers and the creative industry and, yes, classicists too. Museums need to use all the tools at their disposal to inspire the next generation.”

I could not agree more. Luckily, these days there are plenty of excellent examples of technology in museums that intrigues visitors, allows them to see science, art and design in novel ways, and maybe not at last, attracts people to look at museum objects who without technology would find them boring, uninteresting and maybe also inaccessible. In these cases, technology is an invaluable tool that facilitates and enhances access. Moreover, as Highfield points out in his article technology can make visible aspects of science, art and design that otherwise could not be shown. Examples for such phenomena are miniscule molecular processes processes or the ways in which old objects like the famous washstand by William Burges in the Victoria & Albert Museum would have been used by its owners.

The effectiveness of these technologies in museums has variously been shown. A Special Issue of  Curator: the Museum Journal (2004) elaborated some of the opportunities offered by technology and interactivity in museums, highlighting that technology can facilitate new forms of engagement and learning occurring in museums. Robert West however also pointed at the potential costs of interactivity in museums. Aside from momentary costs West also points to the danger that technology when broken or difficult to use can spoil the museum experience for visitors and that some people for various reasons are intimidated by technology in exhibitions.

This latter point is echoed in a recent research paper by Susie Scott and colleagues that has recently been published in the journal Symbolic Interaction. In their paper “Goffman in the Gallery” the authors elaborate on the emergence of situational shyness at interactive exhibits and explicate ways in which visitors cope with their uncertainty of using an exhibit or hesitation to approach it because they fear they might find themselves in an embarrassing situation unable to use the technology. Amongst other points that Scott and colleagues’ paper makes it suggests that one solution that people find to overcome “situational shyness” is to learn from others. People observe others and use their actions as “replacement scripts”.

The importance of mutual observability in museums for people’s exploration and sense making in museums has been a topic since the inception of the modern museum. Tony Bennett in his well-known “The Birth of the Museum” as well as Norman Trondsen in a paper from the 1970s “Social Control in the Art Museum” have highlighted how the design and layout of museums facilitates mutual observation that allows people to learn @proper conduct@ from observing others, and in turn people behave ‘properly’ because they are aware that they might be observed in their actions in museums.

Robin Meisner has taken this argument one step further by explicating how visitors embellish their actions at exhibits. Their interaction with exhibits becomes a performance that invites others to become an audience. The result are shared experiences at exhibits, that on occasion surprise even those who have designed the exhibits. Meisner’s research has a range of other papers that have been published over the past decade or so highlight the importance of social interaction in museums. People enjoy museums as places for sociality and sociability. They visit them with friends and family and meet other people who are there at the same time.

When social interaction is so important for museum visiting it is rather surprising that we still find so much technology in museums that encourages individuals’ engagement whilst not supporting and sometimes undermining social interaction. Examples for studies highlighting the difficulties that visitors find in interweaving the interaction with technology and the interaction with other people. The trouble is as we have shown in our research that design of misconceives interactivity as facilitating interaction. Examples for technologies that often create interactional difficulties between visitors of museums are conventional touch-screen exhibits and interactive guides like PDAs and mobile phones that prioritise the interaction of an individual with the technology over the collaboration between visitors.

Highfield suggests in his article to use technology “wisely” when deploying systems and devices in museums. So far we know relatively little about what “wise” technology design for museums looks like. However, it is clear that it needs to take into account that museum visiting is a social occasion. Designers of systems and novel exhibitions therefore might need to rethink interactivity and develop assemblies and configurations of objects and artefacts that allow people to embed (some of their) their features within their social interaction. Collaborations between museum experts and technology companies, like the one that led to the recent exhibition of Chromeweblab at the Science Museum, have proven quite successful.

It however might be worthwhile thinking about the inclusion of social scientists in such developments who might help to focus on social and interactional configurations emerging at and around technology on the exhibition floor. Moreover, natural laboratories on the exhibition floor, similar to those the Exploratorium in San Francisco uses, might be a worthwhile investment for museums to enable experiments with new configurations of technology and people in exhibitions.

Notes from “Goffman and the Interaction Order: 30 Years on” Conference in Cardiff

interaction, sociology, symbolic interactionism

the below I posted earlier on the SSSI Blog

http://sssiorg.wordpress.com

—-

“I have no universal cure for the ills of Sociology. A multitude of myopias limit the glimpse we get of our subject matter” (Erving Goffman, 1983: 2)

On September 27th, a conference was held at the University of Cardiff where participants discussed the influence of Goffman’s concept of the “interaction order” on sociology and related disciplines. Four speakers, Paul AtkinsonGreg SmithRandall Collins, and Susie Scott explicated the origin, application and further development of Goffman’s concepts and analytic devices.

Atkinson delivered a performance that would better be shown as a video-clip than summarised in a written paragraph. He began by highlighting that Goffman’s interest was interaction as it happens and he demanded from his students to “go out and uncover something”, rather than to concern themselves with theory and concepts. By drawing on short video-clips from masterclasses for a tenor Atkinson illustrated some of the aspect of the “interaction order” and highlighted that for Goffman it was important to unpack the intrinsic properties of situations without attributing them to individual participants. This of course is not unproblematic as situations are loaded with a history that can hardly be understood from the situation at hand alone. The sociologist therefore needs to embed themselves within situations, make observations and conduct interviews to be able to understand the events. Thus, they will be able to make sense of how the participants refer to and draw on the history of the situation to go about the action at hand.

Smith illustrated his talk “Interaction Order Controversies” with photographs he had taken on the Shetland Islands where Goffman had gathered the data that form the basis for his PhD and for what we know today as “The Presentation of Self in Everyday Life.” It is the original PhD thesis where Goffman uses the term “interaction order” for the first time. Then however it took until 1982/3 before he again uses the term to highlight the myopia of contemporary sociology. In the time he deployed concepts like “copresence” and “small behaviours” to denote the organisation of conduct in situations. Aside from exploring the origin and use of “interaction order” and related concept in Goffman’s writings Smith also discussed how the concepts sits within the micro-/macro debate that has been ongoing since sociology was founded as a discipline. Aside from talking about Goffman’s work, Smith also talked about Goffman as an academic who at his time was one of the best paid sociologists in the USA; he obviously was very much aware of his value and was able to use it to advance his career.

This leads us to Randall Collins’ talk who drew relations between Goffman and Garfinkel as well as to other areas of sociology that often are described as macro-sociology; Giddens to mention but one representative, used Goffman and Garfinkel to underpin his structuration theory. In his talk Collins drew attention to some curious aspects of Goffman’s work, such as his heavy reliance on codes of conduct as resources for his studies whilst at the same time in the 1960s young people were distancing themselves from just that order and the related rituals described in these books. He pointed out however the richness of Goffman’s work and how he addressed the micro-/macro-question by explicating the ingredients of interaction rituals and their link to social structure; for instance, he showed that different people deploy different greeting rituals, wear different clothes etc. displaying their ‘place’ in society. Collins, of course, is very well known for his studies of violence and conflict. In his talk he showed how that research links in to Goffman’s studies of interaction rituals in that people when being violent manage the impression they give of themselves.

The final talk was delivered by Susie Scott whose interest in Goffman is known for example through her work on Total Institutions and Shyness. In her talk she elaborated on four facets she sees in Goffman: the hero, the detective, the villain and the magician. She brought these four images of Goffman to life by referring to her research on shyness, intimate deception,  and others. At various points her talk showed close relationships to the points raised by the talks by Atkinson, Smith and Collins. In particular her reference to Goffman the villain linked nicely into Smith talk that touched on the sometimes not easy character of Goffman and his very well known ‘unusual’ behaviour at social gatherings.

The presentations together with the discussions during sessions and in breaks showed how relevant and influential Goffman still is for sociology. As time goes by his influence is growing beyond sociology and reaches into performance studies, management and marketing as well as into various areas engineering including the design of virtual worlds and social networking sites.

The conference was organised by Martin Innes and William Housley. A Twitter stream accompanied the event managed by Robin Smith. With the #socsigoffman you can trace some of the information of the event.

Recent Articles in Symbolic Interaction related to Goffman

Phil Strong: The Importance of Being Erving

Susie Scott et al. Goffman in the Gallery: Interactive Art and Visitor Shyness

Chris Conner’s Review of Stigma Revisited

@dirkvl