Pre-published Version

Table of Contents (pre-published chapters)

1 Peopling Organisations, Marketing Interaction, and Technology

2 Interactionism and Marketing

3 Marketing Interaction on Street-Markets

4 Digitising Distribution in a Supermarket Chain

5 Designing “Dramatic Experiences” in Museums

6 Editing Museum Experiences: Online Gallery Talks

7 Self-Service Technology and the Exhibition Experience

8 Pricing in Marketing Interaction on Street-Markets

9 Promoting “Virtual Reality” in Public Discourse

10 Discussion: Peopling Marketing, Organization, and Technology

Bibliography