The Challenge of Technology Shabbat

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About a year ago, I came across a documentary about the Barbie Doll, entitled The Tribe. The film links the history of Barbie to the question of what it means to be Jewish today. I was intrigued not only by the content of the film but also by its composition, a mixture of old and new, short cuts and longer sequences, and a narration by the memorable voice of Peter Coyote. The fil sparked my curiosity to look for information on who was behind the film and if the producer had embarked on other, related projects. 

Tribe

It didn’t take me long to find the website to the film and to that of its producer and director Tiffany Shlain. Apart from having directed and produced this fabulous documentary Tiffany also is the founder of the Webby Awards and the co-founder of the International Academy of Digital Arts and Sciences. Most recently she has produced the highly praised and award winning “autoblogography” Connected.

Connected

The various communications about Connected distributed on Twitter and elsewhere enticed my curiosity about Tiffany’s larger project further. Whilst still not having seen Connected – when do you come to London, Tiffany? πŸ˜‰ – the documentary (seems to) advance(s) her interest in the opportunities and challenges we face in a social world pervaded by technology designed to connect us all with each other. This technology and the social media that we increasingly use everywhere on our mobile devices allows us to connect with people across the globe. As an illustration of this interdependence between people Tiffany and her team set their Twitter followers and Facebook fans the task to translate the text of “A Declaration of Interdependence” and read out in front of a running camera. The result is short film produced in collaboration between complete strangers. 

Maybe mesmerized by the possibility to connect with so many people around the world we find it increasingly difficult to put the phone to the side and connect with those nearest to us. We take out our phones in the middle of conversations or disappear to the toilet during dinner to check up on Facebook notifications and Twitter updates. Technology interrupts our daily interaction. “Who have I become?”, asks Tiffany, and comes up with the idea of a Technology Shabbat. She switches her phone off on Friday evenings, for 24hours, and encourages her friends, fans, and followers to do it like her. Apart from notifying us all about her unplugging on Friday nights together with her husband Ken Goldberg she has produced another short film, “Yelp! With Apologies to Alan Ginsberg’s ‘Howl'”. 

With the film Tiffany encourages her audience to unplug as well from time to time. Do it like her, switch off your networked devices and gain the time and focus to engage with your friends and family, at least one day a week, without being interrupted by blinking and beeping devices notifying you about the arrival of new messages and updates.

Having resisted her request for a few months last weekend I decided to give it a go and unplug. Gosh! No idea had I how difficult that would be. Apart from the habit to reach for my phone whenever I sit down and check on nes, the unplugging brings with it some practical issues. A complete phone blackout was out of the question as my weekends are organised in ways that involve phone use at various occasions to coordinate meet-ups with the rest of the family. So, the only thing I did manage was to unplug from social media. Effectively I switched off my Facebook, Twitter etc. connection from Friday evening to Sunday morning. This worked out okay and gave me time to do other things without staring at the phone in the middle of a game or while reading a book. Also, rather than spending some time on Twitter on Sunday morning, I read a newspaper and then finished a book, The Digital Scholar. Overall, the Technology Shabbat has been an interesting experience for me and I will do it again, hopefully to greater effect, at the end of this week. 

While refraining from accessing social media I also remembered a paper presented at the 2007 CHI Conference in San Jose, CA, namely Allison Woodruff and colleague’s “Sabbath Day Home Automation: ‘It’s Like Mixing Technology and Religion“, that seems pertinent to the issue. Woodruff discusses her observation in orthodox Jewish homes who because for religious reasons they are not allowed to operate technology, rely on on automated systems to help them out. She sees these automated systems as examples for technologies that are neatly embedded within the lives of people without interrupting or disrupting their social arrangements. Maybe over time we will find ways to embed our mobile phones and our social networks equally neatly into our lives. 

Putting my half-failed attempt of a technology shabbat to one side, I am looking forward to seeing Tiffany’s project which a bit clumsily might be summed up as an exploration of the technology induced tension between interdependence and identity, develop. 

Connected is in the cinemas in the USA and elsewhere since this autumn. 

 

 

Just out! Symbolic Interaction, Special Issue on "Interaction"

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Symbolic Interaction (2011; Vol.34, No.3/Summer)

 

Special Issue “Interaction”

     1. Interaction and Symbolic Interactionism(pp. 315-318)  

Dirk vom Lehn, Will Gibson

DOI: 10.1525/si.2011.34.3.315

Stable URL: http://www.jstor.org/stable/10.1525/si.2011.34.3.315

 

can be downloaded here:

http://kcl.academia.edu/DirkvomLehn/Papers/923199/Interaction_and_Symbolic_In…

 

 

2. Interaction Ritual Theory and Structural Symbolic Interactionism(pp. 319-329) 

Chris Hausmann, Amy Jonason, Erika Summers-Effler

DOI: 10.1525/si.2011.34.3.319

Stable URL: http://www.jstor.org/stable/10.1525/si.2011.34.3.319

 

3. Extending the Symbolic Interactionist Theory of Interaction Processes: A Conceptual Outline(pp. 330-339)  

Jonathan H. Turner

DOI: 10.1525/si.2011.34.3.330

Stable URL: http://www.jstor.org/stable/10.1525/si.2011.34.3.330

 

4. Toward a Theory of Interaction: The Iowa School(pp. 340-348)  

Dan E. Miller

DOI: 10.1525/si.2011.34.3.340

Stable URL: http://www.jstor.org/stable/10.1525/si.2011.34.3.340

 

     5.

Symbolic Interactionism and Ethnomethodology(pp. 349-356)  

 

Alex Dennis


DOI: 10.1525/si.2011.34.3.349

 

  Stable URL: http://www.jstor.org/stable/10.1525/si.2011.34.3.349

 

6. Goffman’s Interaction Order at the Margins: Stigma, Role, and Normalization in the Outreach Encounter(pp. 357-376)  

Robin James Smith

DOI: 10.1525/si.2011.34.3.357

Stable URL: http://www.jstor.org/stable/10.1525/si.2011.34.3.357

 

7. Discrimination and Reaction: The Practical Constitution of Social Exclusion(pp. 377-397)  

Venetia Evergeti

DOI: 10.1525/si.2011.34.3.377

Stable URL: http://www.jstor.org/stable/10.1525/si.2011.34.3.377

 

8. “Scissors, Please”: The Practical Accomplishment of Surgical Work in the Operating Theater(pp. 398-414)  

Jeff Bezemer, Ged Murtagh, Alexandra Cope, Gunther Kress, Roger Kneebone

DOI: 10.1525/si.2011.34.3.398

Stable URL: http://www.jstor.org/stable/10.1525/si.2011.34.3.398

 

Book Review

Examining Interaction Using Video(pp. 415-420)  

René Tuma

Reviewed work(s):

Video in Qualitative Research: Analysing Social Interaction in Everyday Life by Christian Heath; Jon Hindmarsh; Paul Luff

DOI: 10.1525/si.2011.34.3.415

Stable URL: http://www.jstor.org/stable/10.1525/si.2011.34.3.415

 

Google and Academic Research

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The other day I was reading an academic paper  on an iPad; the paper had a number of references to Jack Kerouac’s ‘On the Road’. Halfway through the paper my desktop signalled the arrival of an email. On opening the email I had to look twice – the publisher Penguin had sent me a message saying that Jack Kerouac’s ‘On the Road’ was available as ebook now. Coincidence? Most probably. But the crawling and searching of our computer screens for activities makes such events increasingly possible and likely to occur.

One company that engages in such actinides to monitor people’s online activities is Google. Recent publications have critically discussed these activities and pointed to the pitfalls for users and customers. Eli Pariser (2011) explicates how Google, Facebook and other companies use the tracking of online behaviour to reduce the amount of information made available to us presenting us with personalised information. Finds on Google Search are tailored to our search behaviour and our interaction on Facebook tailors the News Feed to show information posted by those we interact with, whilst other of our ‘friends’ don’t appear in the news feed anymore. The result is what Pariser calls ‘Filter Bubble’ that makes us to read, watch and listen to more of the same.

Pariser’s book has had considerable coverage in the media’s review sections and on blogs. Whilst its principal argument is appreciated it is has been criticised for not taking into account the complexity of recommendation engines and the practices of people’s search behaviour. If an initial search result is dissatisfying we continue our search without taking for granted Google as an authority that shall not be withstood. We might even try Yahoo or Bing to see what finds they produce. Yet, on the first glance the way in which Google presents its finds suggest that there is an authority at work that provides us with comprehensive, objective and unbiased search results.

For academics therefore Google Scholar often seems to the first and best point of address to search for academic articles. Thus, Google Scholar has made access to scholarly research easy and convenient. You type in keywords into the search engine and it returns a list of finds ordered by relevance. The results link to academic journals that with the appropriate access can be downloaded immediately. Again, the impression given is that the finds are comprehensive and unbiased. No indication is made that over (more) relevant research might be out there than what is presented on the screen.

Siva Vaidhyanathan’s ‘The Googlization of Everything’ powerfully dismantles the view of Google search as providing unbiased results. Without discounting the benefits Google offers us all Vidhyanathan explicates the logics that drive Google Search and the implications they have on how we see the world. Like Pariser he explains how Google Search tailors its finds to our online activities. In producing search results Google not only looks at our past searches but also takes into account what we are currently doing in any of the Google Apps including Google Docs or Gmail. Moreover Google Search and Google Scholar only can find information from sources that makes it available to them.

In terms of Google Scholar this means that the search engine only finds articles from publisher who have a contract with Google to make information from their publications available. For example when I recently looked for literature on German sociology via Google.de I was struck by the fact that I was provided with information from amazon.de and self-publishing sites that hold student coursework but not from the major German publishers disseminating the key German texts in the subject.

All this considered it would seem that whilst Google Scholar and Search might be a good first site to start research it then is advisable to move to more reliable sources like ISI’s web of knowledge and other scientific Citation Indexes. Otherwise it would seems scientific/social scientific research also will be caught in the filter bubble; referring and cross-referring to publications only that Google provides it with.

Some References
Eli Pariser 2011. The Filter Bubble. Viking.
http://www.thefilterbubble.com/

Siva Vaidhyanathan. 2011. The Googlization of Everything. University of California Press
http://www.googlizationofeverything.com/

Neal Lathia 2011. Blogpost. Blowing Filter bubbles
http://urbanmining.wordpress.com/2011/06/20/blowing-filter-bubbles/#entry

"Will Indian Science Take Over the World?" – Angela Saini interviewed by Alok Jha (The Guardian)

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I am not sure whether Angela Saini had expected her book to be such a successful publication when travelling across India to research the Geek Nation. By now it is on the bestseller lists in the UK and India, has been reviewed numerous times and Angela has given a number of presentations and interviews in USA, India and the UK. I was lucky enough to come across an advert for the book on twitter but can’t recall what triggered my interest; I guess it was the curious relationship between science and religion that features in the book, or the ongoing debates about the enormous economic, technological and social transformations that India is currently undergoing. The book is a fantastic read and offered me who knows virtually nothing about India interesting insights into a strange world. 

Especially_for_dirkvl

 

When I saw that Angela was being interviewed by Alok Jha, one of the Guardian’s science and environment correspondents, in London, I immediately jumped for the opportunity to learn more about her travels and research.The interview was held as part of the Festival of Asian Literature at Asia House in London on May 24th, 2011. Asia House is a marvellous building in the centre of London, not far from Oxford Street. The Grade II* listed building has recently been redeveloped but contains the original decor from the late 1800s. Apart from rooms for public events there are exhibition spaces as well as a splendid cafe in its basement. 

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The interview largely explored the question whether India was on the verge to challenge the old science superpowers of the USA or the UK. Angela almost immediately rejected that India was already overtaken the Western countries in importance for the development of science. However, by pointing to the long history of science in India she argued that the importance and influence of Indian science and scientists on discussion and debate in major fields was already noticeable. Science and in particular mathematics – it is sometimes claimed that the number Zero was invented and first used in India – have played an important role in the growth of India from a developing country to an emerging economy that is often compared with Brazil, Russia and China – (BRIC). In recent years, the social and economic problems of the fast growing Indian society have increased the political support for developments in science and technology. This is reflected in the emergence of now world-reknowned research centres spread across India. Angela’s research involved travelling to these centres to explore the “geekiness”, i.e. the passion and motivation of the people working in and leading the research there.  

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To Angela and the reader’s surprise, the enormous technological and scientific advancement in these research labs happens alongside the existence of superstition and belief. For Angela the reliance on non-scientific institutions like superstition and religion reflects the despertion and helplessness of people in many situation. Over the past decades when life in India was often overshadowed poor living conditionsreligion offered people stability and a rtional to explain the condition of their daily lives. Nevertheless, it was surprising to Angela that such beliefs and superstitions are still held and referred to by some world-reknowned scientists. In interviews,top scientists at leading Indian research labs referred to research conducted at the Academy of Sanskrit Research, which might be described as a centre for religious studies. This research at the AoSR has published and translated manuscripts describing “floating vehicles”, “chariots of the gods”, used by ancient warriors. From the point of view of a Western scientist the belief in such chariots by scientists is stunning, if not unbelievable. Yet, it reflects the curious interrelationship between formal science and other kinds of enquiry that Angela also encountered when attending the Indian Science Congress. Here, she found that Nobel Price wining scientists would present the most advanced science and mathematics while next door talks were given about homeopathy and other kinds of alternative medicine that in by Western scientistis largely are seen as unscientific, if not nonsensical.1

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The existence of ‘alternative science’ and ‘alternative medicine’ in the same academic environment in India is possible and unproblematic, Angela argued, because science is not in the same way institutionalised as in the Western world; “there is no Royal Society equivalent in India”. The lack of an institutionalised science results in the possibility of questionable science being acknowledged and used by the courts as Angela explained with regard to the use of a “truth machine” by Indian law enforcement and in court whose findings have led to the (wrongful) conviction of people for murder.2

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Considering the curiousness of some parts of Indian science, the possibility that alternative science exists next to ‘Western’ science thr
ows up the question of what ‘science’ is actually being undertaken in India and if Indian science will take over the world, which was the title of the event. Angela based her answer to this question on her visits to the various research labs in India. She came to the conclusion that Indian science focuses on pragmatic questions. Funds are given to scientists and their labs if they concern themselves with problems the Indian society currently faces: energy, health, genetics, engineering and computer science as well as space travel, to give but a few example that she covered in her talk and book. This has given rise to important develop in the applied sciences. Yet, there are no or very little funds for basic research although Indian science relies on such research to further advance. It therefore happily welcomes back in India Indian scientists who have been trained and maybe have become world-famous elsewhere, in particular in the USA and UK.  

Will India soon challenge Western science and become a scientific superpower in its own right? No, agued Angela in the interview and in her book. Yet, the passion, or “geekiness” as she calls it, with which people engage in scientific endeavors, will help transform Indian society and raise its influence in the world. 


Angela Saini is on Twitter – @AngelaDsaini

 

 

—————

1 see for example, the site Bad Science where the non-scientificness of alternative medicine is shown. The contributions to the site are made by Ben Goldacre  

2 Angela Saini. 2009. The Brain Police: Judging Murder with an MRI. (Wired Magazine).

 

 

 

The Facebook Effect

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I am not sure how many of you who have seen the ‘Social Network’ would bother reading David Kirkpatrick’s book ‘The Facebook Effect‘. I finished it a week or so ago and learned quite a bit about the company whose site I visit regularly, not to say several times a day. Kirkpatrick stayed with the company and interviewed the key players, including Zuckerberg’s team and investors in Facebook like Peter Thiel. Apart from finding out about Facebook and how Zuckerberg while in his early 20s was able to raise huge amounts of money one also obtains insights into the way the investors work and make decisions. Overall, a worthwhile read. Time for me to watch the movie…

Jadis Tillery (dottalent) – Survey of the Social Web

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On Friday, March 11 2011, we were lucky to have Jadis Tillery as a guest speaker in the module “Marketing and New Technologies” (MSc International Marketing, King’s College London). Her talk nicely complemented prior guest lectures in the module, given by Rob Wilmot and Ilicco Elia.

Jadis, a KCL alumni, currently works as Social Media Manager at dottalent, an agency that helps celebrities to enhance their brand by using the web and social media effectively. In her lecture, Jadis provided an overview about the various tools and technologies avaialble on the web for companies as well as customers to make themselves heard and thus create a brand image. She argued that the increasing pervaiveness of social media has led to the emergence of social media marketing as a fundamental shift away from traditional marketing practice. Social media marketing rapidly transforms traditional marketing practices, characterised by the marketing concept, the 4Ps,  by allowing customers to contribute to all aspects of the marketing mix.

In the broadcast media social media sometimes still are seen as a fad. Statistics of memberships in social networking sites and the growing spending on digital marketing campaigns tell a different story. Furthermore, the recent political changes in North Africa and the Middle East that have used social media sites like Twitter and the importance of social media for people’s communication in regions affected by environmental disasters powerfully show that social media matters.

Adspend
Penetr

(See emarketer site)

 

The immense growth of social networking sites such as Facebook and Twitter have stimulated companies to increase their digital marketing budget on advertising their goods and service online, rather than on TV, and to open sites on Facebook where they not only engage with customers but also sell their products. Jadis illustrated this development by pointing to FMCG, fashion and travel brands that now use Facebook pages for ecommerce activities. 

Whilst Facebook with its 500Million members is the best known social network, the importance of other sites such as Twitter and YouTube is not to be underestimated. Twitter’s attractiveness is in the opportunities it offers people to engage in conversations with brands, like companies or celebrities. These conversation need to be carefully conducted as they are publically visible, and can create embarrassement or even lead to libel action.  

 

Libel

 

Over the years, YouTube provides people and companies with new ways to entertain, inform and engage others with a brand or project. There are a large number of videos that have “gone viral” and thereby drawn a lot of attention not only to people, companies and events but also to the importance of social media as a new advertising tool. Amongst those viral videos that have been influential and have gone viral are entertaining/fun clips like Keyboard Cat, clips that customers of companies have produced after having had a bad service experience like United breaks Guitars, and YouTube Channels like the Uncultured Project that raise awareness as well as initiate and support campaigns in regions struck by disaster.

Over recent years, the importance of social media has further increased through the growing popularity of smart phones and other mobile devices. Jadis pointed at statistics that show the growth in mobile Internet traffic. For example, in 2010 the mobile data traffic was three times the size of the global Internet traffic in 2000. It is anticipated for the mobile data traffic to increase 26-fold between 2010 and 2015. These developments are being supported by the success of app-stores. 

Jadis who works for dottalent, an agency that helsps celebrities to use social media in an effective way, argued these developments are of importance for everybody. As people use social media they leave a digital footprint that is accessible by (potential) employers and customers. It therefore will become increasingly important to create one’s own digital footprint, or in marketing terms, to create a personal brand online, using tools like Twitter and LinkedIn. 

 

 

Relevant Literature (referred to by Jadis)

Anderson, Chris. The Long Tail: How Endless Choice is Creating Unlimited Demand. Random House Business Books. London, UK. 2006.

Cakin, IdilM.. Implementing Word of Mouth Marketing: online strategies to identify influencers, craft stories and draw customers.John Wiley & Sons. Hoboken, NJ, USA. 2010

Fraser, Matthew and SoumitraDutta. Throwing Sheep in the Boardroom: How Social Networking will Transform your Life, Work and World.John Wiley & Sons Ltd. Chichester, UK. 2008

Jarobe, Greg. YouTube and Video Marketing: an hour a day. Wiley Publishing. Indianapolis, India, USA. 2009.

Levy, Justin R. Facebook Marketing: Designing your next marketing campaign. Pearson Education Inc. USA. 2010.

Smith, Jon & Jose Llinares.Dominate your Market on twitter: Tweet your way to Business Success. The Infinite Ideas. Oxford. 2009

Shih, Clara. The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences and Sell More Stuff. Prentice Hall. London, UK. 2010.

Shirky, Clay. Here Comes everybody: The Power of Organizing without Organizations. Penguin Press, New York, NY. 2008.

Webber ,Larry. Marketing to the Social Web: how digital customer communities build your business. John Wiley & Sons. Hoboken, NJ, USA. 2009.