Social Media – Interaction, Organisation & Technology

Peopling Marketing, Organization, and Technology takes an interactionist attitude to study the organization of marketing interaction and the embedding of technology within that organization. By analysing clear illustrative studies, this book explicates the interactionist attitude and demonstrates that production, placing, promotion, and pricing are achieved in, and through, marketing interaction. The studies investigate marketing interaction on street-markets, decision-making about the digitalization of supermarkets, the design of exhibitions and social media to generate memorable experiences, the interactive experiencing of exhibits, and the development of guiding visions in the promotion of Virtual Reality. The analyses reveal the practical and social organization of actions through which marketing and consumption are accomplished. By using different interactionist research methods, they show the contribution research using the interactionist attitude can make to marketing and consumer research, as well as to interactionist sociology concerned with marketing interaction. Aimed at academics, researchers, and students in the fields of marketing and consumer research, as well as in social psychology and sociology, this book will encourage scholars and students in marketing and consumer research to shift their focus from the symbolic to marketing interaction.

Table of Contents (pre-published chapters)

1 Peopling Organisations, Marketing Interaction, and Technology

2 Interactionism and Marketing

3 Marketing Interaction on Street-Markets

4 Digitising Distribution in a Supermarket Chain

5 Designing “Dramatic Experiences” in Museums

6 Editing Museum Experiences: Online Gallery Talks

7 Self-Service Technology and the Exhibition Experience

8 Pricing in Marketing Interaction on Street-Markets

9 Promoting “Virtual Reality” in Public Discourse

10 Discussion: Peopling Marketing, Organization, and Technology

Bibliography

Lots has been written about Apple’s problems with their Maps application. Apparently, motorists stranded in a National Park in Australia after relying on the app had to be rescued and many people complain or joke about problems with the app.

This morning, I received a Tweet via @CityJohn who used the app after arriving at Clapham South Tube station (South London). He opened the app and triggered the locate function only to be shown this map.

In his tweet @CityJohn writes:

I don’t know what possessed me but I opened up my Apple Maps app and search for Clapham Common and was shown this map.

As far as I can tell the map accurately locates Clapham Common and I decided to pass a picture of the map on to @CityJohn. I have no idea about or interest in the technical workings of Apple Maps but found it interesting how Apple Maps, not only in this case, has become a conversation starter on Twitter. We all know by now that the app is anything but perfect and there is no need to post more examples of its shortfalls. But by posting curious examples one is almost certain to receive a response from others.

So, not surprisingly, when checking on @CityJohn’s Twitter Stream there now is at least one other short sequence of a ‘Twitter conversations’, just like the one I had with him. Maybe it’s worthwhile creating a collection of such instances. Maybe, this is not everybody’s cup o tea though….