Howard S. Becker and Outsiders #sssi #sociology

Deviance, sociology, Symbolic Interaction

Great to see so much interest in Howard Becker’s work. Becker’s recent interview with Les Back resonates very well with two recent articles in Symbolic Interaction. Only last year, Clinton Sanders published his “Recollections of working with Howard Becker“, an article that was accompanied by an interview that Tom DeGloma conducted with Sanders. Currently, Symbolic Interaction publishes Thaddaeus Müller’s article that traces the development of Becker’s famous articles collected in the book “Outsiders”. Taken together the two articles and Back’s interview make up for an excellent starting-point to go back to Becker’s Outsiders and his other works that has come out of his studies at the University of Chicago and his discussions and email exchanges with Robert Faulkner.

See for example

Robert Faulkner & Howard S. Becker. 2009. ‘Do you know?’ The Jazz Repertoire in Action. Chicago: University of Chicago Press.

or most recently

Howard S. Becker 2014. What about Mozart? What about Murder? Reasoning about Cases. Chicago: University of Chicago Press.

 

If anybody is interested in reviewing this latest book of Becker for Symbolic Interaction, please get in touch with me.

 

 

 

 

Street-market interaction and pricing #sssi #marketing

interaction, markets, Price, Videoanalysis

Despite the long-time talk about the demise of the street-market as an inefficient place to make money street-markets, flea-markets and car-boot sales are booming. People seem to have discovered these places not only as markets to buy and sell objects but also as places for leisure activities. In London and other big cities street-markets have become major tourist attractions. In recent years, they have been redeveloped to increase their attractiveness and possibly also to give them a more trustworthy, clean and orderly look. Moreover, they often are equipped with surveillance cameras and security staff who police trading and behaviour more generally. Yet, what has remained largely the same over the past years is that sales are produced in interaction between traders and customers, people who first show an interest in a particular stall or sales item and then make a purchase, or sometimes leave without buying anything. “Price” and”price information” plays a particular part in the interaction between traders and their customers. In “Timing is money” I consider pricing not so much as a process of calculation for the participant to get the best value out of the interaction, although this may play a part in this as well, but as a communicative practice that traders and customers deploy in the interaction. The paper examines the moment when and the way in which traders and customers use “price” in their interaction, e.g. when do they use price in an offer or request of a sales item? It turns out that price is often deployed as a technique to manage the ‘floor’ and the interaction at the stall. For example, when customers display an interest in an item but are not yet committed to buying an item offers, including price information, are designed in a particular way that encourage the customers to commit to make a purchase.

The paper uses “focused ethnography” as a research method. Alongside other recent developments in ethnography, such as “short-term ethnography” (Pink and Morgan 2013) Hubert Knoblauch developed “focused ethnography” (2005) an observational research methods that often supported by video-recordings examines in detail particular settings and activities while spending only relatively short periods of time there.

References

Knoblauch, Hubert (2005). Focused Ethnography [30 paragraphs]. Forum Qualitative Sozialforschung / Forum: Qualitative Social Research6(3), Art. 44, http://nbn-resolving.de/urn:nbn:de:0114-fqs0503440.

Llewellyn, N. and Burrow, R.. (2008) Streetwise sales and the social order of city streets British Journal Of Sociology 59: 561-583.

Pink, Sarah & Morgan, Jennie (2013). Short-term Ethnography. Symbolic Interaction Vol.36(3) 351-361

vom Lehn, Dirk (2013). Timing is Money: managing the floor in sales interaction at street-market stalls. Journal of Marketing Management. (Early View)

Museum Experience: individual or social?

exhibitions, interaction, interactivity, mobility, museums

I have just come back from a workshop at a museum where we discussed the use of labels and mobile systems, PDAs, Audioguides, or mobile phones to support or even enhance people’s experience of exhibits and exhibitions. As in other museums, the managers and curators still largely think of abele and electronic systems as information sources for individual visitors. Hence, information is written or recorded for an individual visitor to retrieve. This is somewhat surprising for a number of reasons, including the observation of the same managers and curators that devices and systems like movie phones, touch-screen systems, PDAs and Audioguides encourage people to spend more time with the systems than with with exhibits. When managers and curators report their observations in exhibitions they talk about visitors reading labels and looking at the screens of digital systems for considerable time whilst spending considerably less, sometimes no, time with the works of art hung along the gallery wall.

Research conducted over the past 20 or 30 years confirms the observations by these managers and curators about the distracting impact of information sources in museums. Together with recent research in the learning and cognitive science also suggests that if one wishes to enhance people’s experience of and learning in exhibition that there is not a need for more or more complex information sources and system but for information delivered in a way that encourages social interaction and discussion between people. Quasi-experimental studies and naturalistic, video-based studies of visitors’ interaction in museums suggests that it is not only the design of systems, i.e. the small screens and interfaces that undermine social interaction but also the content and the structure of the content delivered by labels and electronic systems. What would be required are naturalistic experiments with label content and the content of audio-guides that through questions, references to exhibit features and maybe game-like activities that involve more than one visitor in concerted and collaborative forms of looking, examination and experience.

If anybody has seen examples like this, please let me know.

Relevant Literature

Heath, vom Lehn. (2004) Configuring Reception. Theory, Culture and Society Vol21(6): 43-65

Heath, Luff, vom Lehn, Hindmarsh, Cleverly. (2002) Crafting Participation. Visual Communication. Vol1(1): 1-33

Hindmarsh, Heath, vom Lehn, Cleverly. (2002) Creating Assemblies in Public Environment. CSCW Journal Vol.14(1): 1-41

Leinhardt, Crowley, Knutson 2002. Learning Conversations in Museums. Routledge

vom Lehn, Heath 2005. Accounting for Technology in Museums. International Journal of Arts Management Vol7(3): 11-21

Research Paper on Openings in Optometric Consultations

Uncategorized

As part of the ESRC funded project The Practical Work of the Optometrist Helena Webb, Christian Heath, Dirk vom Lehn, Will Gibson and Bruce Evans have published an article concerned with the opening of optometric consultations in the journal Research on Language and Social Interaction. The paper particularly explored the sensitivity clients display to the use of the word ‘problem’ in the opening questions of the history taking.

The Problem With “Problems”: The Case of Openingsin Optometry Consultations

Abstract

This article contributes to conversation analytic understanding of openings in health-care consulta-tions. It focuses on the case of optometry: a form of health-care practice in which an optometristconducts checks of a patient’s vision and eye health. Patients are advised to attend regularly for rou-tine assessments and can also request a specific appointment at any time. Analysis of a corpus of 66 consultations shows what happens when the optometrist’s opening question solicits the client’s“problems” with their eyes. We find three types of patient response. Patients who have requested aspecific appointment (most often) report a problem with their eyes and establish a problem-purposeencounter. Patients attending for a routinely timed appointment either report no problems and estab-lish a routine-assessment purpose, or if they do have a problem, they delay reporting it or downplay it.We track through what happens subsequently. The findings have practical implications for diagnosisand treatment.

Research Methods paper on Video Transcription in published in the BSA journal Sociology

Uncategorized

As part of the ESR funded project Will Gibson, Helena Webb and Dirk vom Lehn have published a paper that explores new ways in which a reflection on the use of transcript in the examination of video-recorded interaction can aid the analysis.

Analytic Affordance: Transcripts as Conventionalised Systems in Discourse Studies

Abstract

This article explores the role of transcripts in the analysis of social action. Drawing on a study of the interactional processes in optometry consultations, we show how our interest in the rhythm of reading letters from a chart arose serendipitously from our orientation to transcription conventions. We discuss our development of alternative transcription systems, and the affordances of each. We relate this example to constructivist debates in the area of transcription and argue that the issues have been largely characterised in political terms at the expense of a focus on the actual processes of transcription. We show here that analytic affordances emerge through an orientation to professional conventions. The article ends by suggesting that a close reflection on the design of transcripts and on transcription innovation can lead to more nuanced analysis as it puts the researcher in dialogue with the taken for granted ideas embedded in a system.

The article is on Early View at Sociology and with access can be downloaded here.

Posted in U

Aspects of the Subjective Refraction Test (better/worse] #optometry

analysis, Ethnomethodology, interaction, Syllabus, symbolic interactionism, Videoanalysis

Over the past few years, together with comments at the Work, Interaction & Technology Research Centre (Christian Heath and Helena Webb) at KCL, Will Gibson at the Institute of Education and the optometrists Bruce EvansDavid Thomson and Peter Allen I worked on research and knowledge exchange projects exploring the practical work of optometrists and developing communications training material. some of the research now has been written up and a few months ago a paper “Engendering Response: Professional Gesture and the Assessment of Eye Sight in Optometry Consultations” was published in Symbolic Interaction. This paper focuses on a particular procedure, the so-called Subjective Refraction that involves optometrist and patient in a sequence of interaction through which some of the characteristics of any corrective lens the patient might need, are determined. Some may recognise the test as the better/worse test as it is characterised by a procedure during which the optometrist alternates a patient’s vision by placing a lens in front of their eye as asking, “better with or without”. Our study here was particularly interested in the practice of placing the lens in front of the patient’s eye, a practice that we described as “professional gesture”. Although not specifically taught in optometric training the optometrists in our research deployed the lens by moving it in a particular way in front of the patient’s eye. The gestural movement of the lens in front of the patient’s eye followed almost exactly the same route through the air in all consultations that we filmed.  Our analysis reveals that such a carefully designed gesture is required for the optometrist to be able to arrive at reliable and robust data about the patient’s sight. They need the patient to respond to a series of different stimuli presented in front of them without reflecting about it.

Here is a video-abstract on the YouTube channel of Symbolic Interaction in which the lead author of the paper, Helena Webb, discusses the content of the paper and shows the gesture.

 

 

 

What Might Museums Look Like in the Future? NMC Virtual Symposium

museums, Technology

Dana's avatarArt Museum Teaching

Submitted by Alex Freeman, Director of Special Projects, New Media Consortium

The New Media Consortium’s upcoming Future of Museums Symposium will bring together a collaborative global conversation around issues of technology, museums, and the future. This free, online Virtual Symposium will be held on Wednesday, July 23rd, 2014, and will feature keynote speakers and crowdsourced presentations by your peers.

unnamedAs its name suggests, the Symposium looks toward the future: what might the museum world look like in five years? Ten? Further out? Technologies and practices that are just beginning to show promise in an educational or social context may well be commonplace in that time frame. In this day-long event, we are bringing the research and work behind the NMC Horizon Report 2013 Museum Edition to the greater museum community. The Horizon Report’s advisory board participates in thoughtful discussions about an array of museum technology topics, trends, and challenges in the museum wiki that…

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New Book: “”Harold Garfinkel: The Creation and Development of Ethnomethodology” Left Coast Press

Ethnomethodology, Garfinkel, interaction

A bit of self-advertisement… in May my book “Harold Garfinkel: The Creation and Development of Ethnomethodology” was published by Left Coast Press. The book discusses Garfinkel’s creation of ethnomethodology, its anticipation of and important influence on a range of contemporary developments in sociology, including the sociology of science and technology, the new sociology of knowledge, the sociology of work, gender studies and others.

The book is based on and expands the German version published by UVK Verlagsgesellschaft in 2012.

Harold Garfinkel: The Creation and Development of Ethnomethodology (Left Coast Press.)

Amazon.com

Amazon.co.uk

Eurospanbookstore.com

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Small Printer Speaks to Large Issues: Online Reviews and Research Epistemology

interaction, Marketing, online reviews, social media marketing, Technology

Amy Bruckman's avatarThe Next Bison: Social Computing and Culture

Are online reviews fair? Consider these reviews of a small printer, the Canon Pixma MG6320 on the Consumer Reports website. At the time I am writing, there are three reviews, and all three writers gave it one star out of a possible five—the worst possible rating. The review titles are:

  • “Piece of junk”
  • “Unreliable and unbelievably expensive”
  • “The worst printer ever.”

 On the other hand, on Amazon.com the same printer currently has 464 reviews, and it gets an average of four out of five stars. Sample review titles include:

  • “Amazing printer”
  • “Made a great gift”
  • “A very good buy”

There are also negative reviews of course (“I wish I could give it minus stars”), but the consensus is four-star positive.

What is going on here? You could speculate that it’s just a matter of randomness and numbers—the three reviews are too small of a sample to matter, and…

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